Ashley Burns Nascimento

Founder

To scale decades of strategic comms learnings and leadership, Ashley Burns Nascimento founded Well Positioned: a narrative change agency pursuing healing, justice and joy.

From somatic listening sessions to ambivalent audience analyses and million-dollar digital campaigns – Ashley’s strategies, approach and impact across the country demonstrates the power of storytelling to fuel positive, intergenerational change.

Whether with Fortune50, foundations, community organizers or social entrepreneurs, our founder spent her career uncovering ways to breakthrough “noisy” news environments, navigate linguistic landmines, and dispel disinformation in order to change harmful narratives. Her proven ability to detect, discern and predict narrative patterns and community needs coupled with a commitment to remain curious, uniquely equipped her to advise leaders, boards and coalitions dedicated to creating a better tomorrow.

Drawing from her passion, proximity and varied in-house and agency experiences, Ashley designed a refined agency model to optimally collaborate with clients to create high-impact strategies that help leaders make progress on society’s most time-sensitive challenges.

Prior to founding Well Positioned, Ashley was a Principal and the founding director of RALLY’s Seattle office, an advocacy agency where she designed equity and justice communications campaigns to support education, health, housing, and economic empowerment across urban, rural and suburban communities across the US. Messaging research, design and dissemination were also critical components of developing effective audience engagement strategies.

Before RALLY, Ashley led communications teams at WE Worldwide focused on domestic and international media events and global product launches for Microsoft, Minecraft Education, Skype in the Classroom, LEGO, NASA, developers and various startups.